Case Study

Juice Plus

New Commitment

The company

  • Region: USA
  • Sector: Consumer
  • Highlights:
£3.2m
Commitment
23
Countries of operation, with the majority of sales in the USA, Italy, Germany, the UK and Spain

Private Equity Manager (GP)

Case study

About the company

Juice Plus is a direct seller of whole food-based nutritional products including fruit and vegetable capsules and nutritional shakes.

By investing in Juice Plus alongside Altamont Capital Partners, PIP intends to capitalise on consumer lifestyle changes driven by healthy eating trends.

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